elkhaldi studio on Vogue

2026年4月2日 Maher Elkhaldi

This is the 3rd (and last) feature of my work on Vogue UK. I will write more details in the coming period about the near and distant future plans for the next phase. Make sure to subscribe to the mailing list!

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Where: Personal / home

When: Anytime

Frequency?: Occasionally

How accurate was the description in your experience?:

Very different

Spot on

Where: Everywhere, Personal / home , Social / outings , Work / public , Small groups / personal space, Active / indoor

When: Morning

Watermelon masterclass

When i first heard that Maher was releasing a Watermelon fragrance i thought 2 things;
(1) what a amazing idea for a Palestinian Perfumer to release something to support those who are being oppressed
(2) i was worried as perfumes that have a watermelon accord usually either smell too sweet or overly synthetic.

But as per usual i put my trust in Mahers craft and boy was i surprised. The opening is a photorealistic juicy watermelon, not just the meat of the watermelon but the skin and seeds too. It smells vibrant and refreshing and not synthetic at all. Soon after a feint dry tobacco starts to appear adding another layer to this work of art and making sure it doesn’t become to linear. The melody of Ouds most noticeably the Green, crisp, silky Malinau and the slightly sweet honeyed, melon like Hainan create a base that adds so much character and smoothness to this composition. Bateekh is not too airy or dense, not too sweet and fruity or too resinous. But it is a completely unique work of art that proves Maher keeps getting better with every blend.

Where: Work / public , Everywhere, Personal / home , Social / outings

Frequency?: Weekly

A wonderful new Signature Scent.

I now own five Elkhaldi perfumes and this is going to be a favourite. It is very intense and complex and I love that about the Ouds that I have bought from this House. I’ve already worn Castore Rouge half a dozen times since I unwrapped it, and each time I’ve worn it in public spaces, I've had compliments from other people about it. I feel a $million when I wear it. Also, it projects amazingly so it carries everywhere I go. It's great.

elkhaldi studio on Vogue

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