This is the 3rd (and last) feature of my work on Vogue UK. I will write more details in the coming period about the near and distant future plans for the next phase. Make sure to subscribe to the mailing list!
elkhaldi studio on Vogue
Maher Elkhaldi
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July The 15th
Team Elkhaldi
This time, my goal was to offer a much broader range of aromatic profiles—from roses and florals to animalics, fruits, citruses, and beyond—so there's something that speaks to a wider variety of noses. I've also done everything I could to keep prices as accessible as possible without compromising on the quality of the materials. For those who enjoyed my earlier work, Castore Rouge is probably the closest in spirit to my first releases. Nightfall is a balanced composition built around jasmine, neroli, leather, and fruit, with each element supporting the others without dominating. If you're drawn to greener compositions, Civet Prestige is for you. Creamy white florals, restrained animalics, and Hindi oud come together to create a rich yet elegant composition. Al Bahar explores a bright citrus opening over an oceanic, saline heart, resting on a subtle oudy foundation. And finally, Ananas Tabac is exactly what the name suggests: a juicy, sweet pineapple paired with a rich tobacco base, accented by restrained metallic nuances that add character without overwhelming the composition. I'm also excited to introduce artisan handmade wooden caps for the 30ml and 50ml bottles, each individually handcrafted and inlaid with natural mother of pearl. No two caps are exactly alike, making every bottle just a little more unique.
Mother Of Pearl
Maher Elkhaldi
I’ve been refining the brand identity continuously, and the next evolution focuses on the caps—dark wood forms with a mother-of-pearl inlaid logo on top. What began as a search for better backdrops for product photography led me to Xena Kalouti, whose craftsmanship immediately resonated with me. I sent them bottles and caps to experiment with, and the results felt closely aligned with the minimalist direction I’ve been pursuing. We also explored a few emblem concepts, though they didn’t feel quite resolved yet. For now, the focus is on the caps, which will hopefully be part of the next drop. Please note that these will be available for the 30ml and 50ml bottle size caps at this time. 15ml cap sizes are not done yet--might be available in a future date.
elkhaldi studio on avenue15
Maher Elkhaldi
I was recently featured on UK based luxury brand Avenue15!