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Reflections

Art Not Fiction

For some reason, it’s widely accepted that consumers can demand suppliers be “neutral”—usually expressed as “stay out of politics.” I outlined my take on this...
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How I got here

I was a kid who couldn’t stop creating — filling school books with drawings of TV cartoons, hearing a theme once and playing it perfectly...
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Escaping Signature

One of the most difficult aspects of any self-expression—whether art, perfume, or otherwise—is being aware of the elements that make up your signature, so that...
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Art with Bias

I’m often asked why I speak publicly about Palestine and politics — and why I don’t just “stick to perfume.” This is my response. It’s...
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Post Mortem 2025

My Path as a Perfumer My journey as a perfumer has been one of deliberate, deterministic growth, with nearly every release serving as a test...
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